Bigg Boss may be India’s number one reality show! But history has it that most celebs do not know how to handle the instant fame once they attain stardom from it. They are unable to propel themselves to the next level and fade and fizzle out, or return to their past status over time. So why does this happen?
“It is not only important to be a star, but crucial to maintain the buzz and constantly grow from it. And that’s where the maximum ‘BB returns’ falter,” remarks Bollywood PR guru Dale Bhagwagar who has handled the media for a full 20 contestants since the first season.
“The instant success and newfound fan base, largely consisting of diehard, fanatical, nasty and fickle-minded idolizing Twitterati, goes to the heads of many. They cease professional PR activity after the show, assuming they have arrived. In all this adulatory frenzy, what they don’t realize is that Bollywood industry circles work on different parameters,” analyzes the public relations expert.
“After enjoying the powerful Bigg Boss platform, the participants forget to draw up a PR strategy to sustain the momentum required to build their careers further. But the worst scenario is for those who lack the knowledge, focus, vision, guidance, contacts and connections to promote their careers after the humongous hype,” explains the publicist.
True! Given the kind of publicity the contestants get, including weekly attention from megastar host Salman Khan, it would be very important to streamline and channelize their future imaging and branding plans with foresight. Even the show’s winners have lacked that.
only sign a contract when I have 100% confidence in the project,” shot Yashh Dasgupta, aka Aranya Singha Roy, at us. The context? Is he gearing up for a huge career leap post megaserial, Bojhena Shey Bojhena (BSB)?”
We had always been aware of the kind of adulation this small-screen biggie commands. A look at the serial’s TRP and his fan pages on social media is enough to make an educated guess. But what left us clamouring for our lives was when we decided a do a Puja special shoot with him in 2014, and almost caused a stampede, inadvertently of course. Girls fighting to get a selfie with him, husbands begging for an autograph so they could gain leverage with their wives, elderly women actually taking him for his on-screen character and advising him on his relationship (on screen again) with Pakhi… Yes, we were witness to it all. Also, the fact that he became a popular household name with his stints in national soaps likeBasera, Bandini, Na Aana Is Des Laado had only helped his cause. So, when a little birdie told us that post BSB, which is touted to go off air in May, the small-screen heartthrob might make a big screen debut, we could not keep our curiosity in check. From what we hear, Shree Venkatesh Films is ready to launch Yashh in a big commercial project, soon. Confirming the news, Mahendra Soni, said, “BSB will go off air by end May. And after that, we intend to launch Yashh in films. He is extremely popular among the audience, so it will be a project that can do justice to his fandom. It will be an out-and-out commercial film, as Yashh connects with the masses well. We will give him time to prepare himself before the film goes on the floor.”
That only seems fair, given the fact that Yashh actually can boast of more fan following than even some big-screen stars. “He needs extra police protection when he goes to do shows at suburbs as people go berserk to get a glimpse of him. Yashh is in high demand and he is a fave among the girls. It can be a struggle to get his dates,” said Pijush Khutia, organiser of shows. No wonder, he is one of the highest paid actors when it comes to macha shows, even overtaking popular movie names.
Until some years back, a small-screen actor reaching for the big screen was met with a lot of hurdles. The popular perception was that a TV actor’s mass-connect renders him incapable of emulating a movie-star’s enigma. But then, a slew of actors, like Mimi Chakraborty, Sohini Sarkar, Parambrata Chatterjee, Rudranil Ghosh, Abir Chatterjee, Ritwick Chakraborty and Saswata Chatterjee proved detractors wrong. Is it time for Yashh to follow suit? “As of now, I am busy with BSB and that is my only priority. It is Aranya Singha Roy who has made me so popular and my loyalty to the show is unshakeable. Yes, I had an initial talk with the production house for the film, but I can’t divulge much. All I can say is that the next step is films and it will happen this year. And I am preparing for that. I am doing acting workshops, taking dance and fight lessons. I had many offers to act in films, but I rejected them all, as I was not prepared. But now, I am ready,” said Yash.
So, will it be a Birsa Dasgupta film? Or a Raj Chakraborty one? We can only wait and watch.
— Shah Rukh Khan (@iamsrk) February 29, 2016
— FAN (@FanTheFilm) February 29, 2016
Delhi is known for its energy and vibrancy. But a different side of the national capital was unfolded in front of Arjun Kapoor during his shooting schedule for “Ki and Ka” here. The actor says Delhi gets “a little still, a little dreamy and a little melancholy” during night.
The actor shared his experience of witnessing the serene side of the city on Twitter.
“Night shoot and you get to see a different side of Delhi…a little still, a little dreamy, a little melancholy…and lots of TRUCKS passing by,” Arjun tweeted.
Come morning, and the Gunday actor came up with a way to ditch the morning blues as he shared a selfie with India Gate in the background.
R. Balki’s Ki and Ka is a romantic film about two people with contrasting ideologies. While Arjun essays a progressive house husband, who lovingly supports his wife’s ambitions, Kareena Kapoor Khan portrays a super ambitious career-oriented woman in the movie.
The film is slated to hit the theatres next year.
Mitchell McClenaghan, New Zealand pacer, said that he ‘calmed down’ when he realised that he could see properly after being hit over his eyebrow during the first One-Day International (ODI) match against Pakistan at the Basin Reserve in Wellington.
A bouncer from Anwar Ali hit the helmet andricochetedto hit his left eyebrow. He was admitted to a hospital straightaway where two metal plates were inserted.
Narrating the experience, the New Zealand pacer said, “My first thought was why didn’t I hit it. Then, when I was trying to get (the ball) out, my conscious thought was ‘can I see?’,” McClenaghan told stuff.co.nz on Thursday (February 4).
“I realised the impact was above the eye and I’ve seen a few cases where people haven’t been able to make a comeback from that. I calmed down as soon as knew I was able to see out of the eye.
“It was a shock to see the damage, how bad it was and getting the plates was a bit of a shock as well. I’m hoping the job (the surgeon) has done is going to mean I’m going to be able to move forward and still play the game that I love,” he added.
McClenaghan, who missed the remaining two ODIs against Pakistan and has been ruled out of the ongoing series against Australia, has been named in the squad selected for the 2016 ICC World Twenty20 which is set to be held in India in March-April.
“My bag went straight to Auckland, so (the helmet) is sitting in the changing room, I haven’t even gone in and looked at it yet,” he said.
“It might be one of those things you put on your mantelpiece as a constant reminder of how much it hurt and also how lucky I am to be able to make a comeback and play this game again.
“I’ll be looking to try and make sure I get a helmet that fits properly and the same thing can’t happen again.”
New Zealand were reeling at 99 for 6 at one point in the Wellington ODI and the pacer, who walked out to bat at No. 10, smashed his way to a 18-ball 31, including three boundaries and two sixes, before being hit.
“The boys will tell you I’m pretty confident when it comes to throwing the willow around.”
“I love taking the attack to the guys who have bowled to me in the past, I’m looking forward to the challenge.
“I know it’s going to be hard. The brain works in funny ways in terms of letting you do these kind of things, but I’m pretty confident I’ll be able to overcome them,” he concluded.
Sunny Leone starrer ‘Mastizaade’ and Rajkumar Hirani’s ‘Saala Khadoos’ hardly pose as competition to Akshay Kumar’s ‘Airlift’ as it enters Rs 100-crore club at the box office.
Last weekend’s box office battle was a case of “when two fight, the third one wins it all”. Fresh releases Sunny Leone-starrer ‘Mastizaade’ (Read review) and Rajkumar Hirani’s ‘Saala Khadoos’ (Read review) proved no match for holdover hit ‘Airlift’ (Read review) as it dominated the public’s movie menu even in its second weekend. The patriotic drama featuring Akshay Kumar has comfortably made it to the Rs 100-crore league now.
Trade pundit Taran Adarsh says, “‘Airlift’ had an impressive first week run with business escalating over the weekend. It remains the first choice of moviegoers and is Akshay’s fourth film to have crossed Rs 100 crore after ‘Housefull 2’ (2012), ‘Rowdy Rathore’ (2012) and ‘Holiday’ (2014). The overseas collections have also been good.”
As far as the latest releases are concerned, sex comedy Mastizaade had a slow start and found limited takers due to its risque content while sports drama ‘Saala Khadoos’ attracted the niche audience. “‘Mastizaade’ met the same fate as the previous week’s sex comedy, ‘Kyaa Kool Hain Hum 3’. On the other hand, there were high expectations from ‘Saala Khadoos’ as it has been produced by Rajkumar Hirani. However, the collections have not matched the appreciation it received from several quarters,” says trade expert Amod Mehra.
Collections of the sports film starring R Madhavan and boxer-turned-actress Ritika Singh, however, picked up over the weekend. “Sunday’s business was almost double of what we saw on Friday. The word of mouth publicity is quite good,” adds Adarsh.
‘Saala Khadoos’ (opening weekend)
‘Mastizaade’ (opening weekend)
‘Airlift’ (second weekend; overall: Rs 102.76 cr)
The film, Ki Kore Toke Bolbo, was previously called Sindoor Khela. Why was the title changed?
Do you celebrate Valentine’s Day?
What’s the film about and how was the experience of working in it?
In real life, did you ever feel ki kore toke bolbo?
He said, she said
October 3, 2014
December 11, 2014
October 31, 2015
January 28, 2016